Perfect Vision, Indeed
Our vision is clear – our eyes have been opened. It’s safe to say that 2020 has been an interesting year. As a society, we’ve experienced a global pandemic and…
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Learn from the Best
By now, you should know that I love to learn. Podcasts (click here for some of my favorites), seminars, workshops, books, classes – they are all in constant rotation. If…
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Grab (Business) Life by the Horns
Ho, ho, ho! Merry Christmas! I’m not sure about you, but for me 2019 has been a whirlwind. A whirlwind of grabbing life by the horns and taking chances. In…
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Finding the Right Marketing Partner
Do these questions sound familiar? “Our 14 year-old runs the Facebook business page. I don’t need to hire someone to do that for me.” “My daughter is studying to be…
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A Day in the Life of… A Marketer
What does a marketer do? That’s a popular question when I share that I’ve been in marketing for over twenty years. Another favorite is “So… what do you market?” It…
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Get That Ship Sailing in the Right Direction
Today, I’d like you to pretend be a captain of a ship. This ship represents your business and your deck mates represent your employees or team members helping you manage…
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Understanding Your Audience
Where does my audience spend their time online? Over the last few weeks, we have brought up questions to ask yourself to determine who your customer is, what their interests…
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How to Select An Agency
Is your business active on social media? It should be. Last week we discussed how to reach your ideal customer and provided a list of questions that needed answered before…
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How Do I Reach My Customer?
“Where should I spend my time online, to best reach my customer? The question is laced with fear, anxiety, stress and confusion. I wish I could answer this question simply…
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Listen to This
Let’s talk about podcasts. If you don’t know this about me by now, you will learn that I LOVE learning and one of my favorite ways to learn is to…
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