Finding the Right Marketing Partner
Do these questions sound familiar? “Our 14 year-old runs the Facebook business page. I don’t need to hire someone to do that for me.” “My daughter is studying to be…
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A Day in the Life of… A Marketer
What does a marketer do? That’s a popular question when I share that I’ve been in marketing for over twenty years. Another favorite is “So… what do you market?” It…
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Get That Ship Sailing in the Right Direction
Today, I’d like you to pretend be a captain of a ship. This ship represents your business and your deck mates represent your employees or team members helping you manage…
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Understanding Your Audience
Where does my audience spend their time online? Over the last few weeks, we have brought up questions to ask yourself to determine who your customer is, what their interests…
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How to Select An Agency
Is your business active on social media? It should be. Last week we discussed how to reach your ideal customer and provided a list of questions that needed answered before…
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How Do I Reach My Customer?
“Where should I spend my time online, to best reach my customer? The question is laced with fear, anxiety, stress and confusion. I wish I could answer this question simply…
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Listen to This
Let’s talk about podcasts. If you don’t know this about me by now, you will learn that I LOVE learning and one of my favorite ways to learn is to…
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