Our vision is clear – our eyes have been opened. It’s safe to say that 2020 has been an interesting year. As a society, we’ve experienced a global pandemic and…
By now, you should know that I love to learn. Podcasts (click here for some of my favorites), seminars, workshops, books, classes – they are all in constant rotation. If…
Ho, ho, ho! Merry Christmas! I’m not sure about you, but for me 2019 has been a whirlwind. A whirlwind of grabbing life by the horns and taking chances. In…
Do these questions sound familiar? “Our 14 year-old runs the Facebook business page. I don’t need to hire someone to do that for me.” “My daughter is studying to be…
What does a marketer do? That’s a popular question when I share that I’ve been in marketing for over twenty years. Another favorite is “So… what do you market?” It…
Today, I’d like you to pretend be a captain of a ship. This ship represents your business and your deck mates represent your employees or team members helping you manage…
Where does my audience spend their time online? Over the last few weeks, we have brought up questions to ask yourself to determine who your customer is, what their interests…
Is your business active on social media? It should be. Last week we discussed how to reach your ideal customer and provided a list of questions that needed answered before…
“Where should I spend my time online, to best reach my customer? The question is laced with fear, anxiety, stress and confusion. I wish I could answer this question simply…