Delivering continuous innovation and effective marketing programs to customers often means amplifying print with a multi-channel approach. Augmented reality (AR) is fast becoming a crucial medium for businesses and consumers, offering unique and interactive experiences that bridge physical and digital worlds to maximize the reach and power of information. Research shows the market for AR is expected to surpass $50 billion in the next two years, and the revenue of this industry is expected to reach $340 billion by 2028.
AR creates an engaging and personal sensory experience that delivers information in a more impactful way, increasing our ability to process it more accurately and effectively. This creates an emotional connection across the customer journey that can influence purchasing behavior and decisions. AR technology has a wide range of use cases across most vertical markets and is increasingly being adopted for training and instructional support, entertainment, personalized services, assistance and monitoring.